{"id":1,"date":"2020-01-08T21:17:13","date_gmt":"2020-01-08T19:17:13","guid":{"rendered":"https:\/\/wilfriedandco.fr\/?p=1"},"modified":"2025-05-06T08:47:59","modified_gmt":"2025-05-06T06:47:59","slug":"creer-votre-espace-corner-shop-in-shop-wilfriedandco","status":"publish","type":"post","link":"https:\/\/wilfriedandco.fr\/index.php\/2020\/01\/08\/creer-votre-espace-corner-shop-in-shop-wilfriedandco\/","title":{"rendered":"Cr\u00e9er votre Espace      Corner Shop in Shop WILFRIEDandCO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1005\" src=\"https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-1024x1005.jpg\" alt=\"Corner shopinshop 3D\" class=\"wp-image-1917\" srcset=\"https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-1024x1005.jpg 1024w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-300x294.jpg 300w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-768x754.jpg 768w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-400x393.jpg 400w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-61x60.jpg 61w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner-92x90.jpg 92w, https:\/\/wilfriedandco.fr\/wp-content\/uploads\/2020\/01\/7-Visuel-3D-Corner.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Corner shopinshop 3D<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading entry-title\">LE SHOP-IN-SHOP OU COMMENT SE FAIRE CONNAITRE \u00c0 MOINDRE CO\u00dbT<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">En 2005 WILFRIEDandCO \u00e0 fait son lancement de CORNER SHOPINSHOP dans 23 magasins <em>Printemps France avec le concept \u00ab Coif Bar \u00bb,  Le \u00ab corner \u00bb ou \u00ab shop-in-shop \u00bb a d\u00e9montr\u00e9 son efficacit\u00e9.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>WILFRIEDandCO c\u00f4toyait \u00e0 quelques m\u00e8tres Masato, Jean-Francois Lazartigue, D\u00e9cleor, La Prairie, les marques  induisant \u00e0 la fois concurrence et \u00e9mulation. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les marques tirent ainsi r\u00e9ciproquement parti de l\u2019image des autres. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>C\u2019est \u00e9galement un excellent moyen d\u2019essayer un concept ou de lancer un nouveau produit en limitant la prise de risque. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ces mini-boutiques sont l\u2019occasion de se tester avant d\u2019\u00e9tendre un projet au reste du r\u00e9seau. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Accro\u00eetre sa visibilit\u00e9 et ma\u00eetriser son image de marque : pour un fabricant, comme pour une enseigne, le shop-in-shop pr\u00e9sente beaucoup d\u2019avantages.  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shop-in-shop et corner. Quelle diff\u00e9rence ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le shop-in-shop WILFRIEDandCO ou corner est un espace limit\u00e9 et d\u00e9limit\u00e9 au sein d\u2019un point de vente qui est r\u00e9serv\u00e9 \u00e0 une marque. Le premier, \u00e0 l\u2019inverse du second, d\u00e9signe une surface dont l\u2019am\u00e9nagement et le personnel sont g\u00e9r\u00e9s par l\u2019enseigne directement. Cependant, par abus de langage, les 2 termes sont souvent assimil\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en \u0153uvre de cet espace-boutique WILFRIEDandCO ainsi que les produits ou services offerts sont d\u00e9finis contractuellement. La r\u00e9mun\u00e9ration d\u2019un shop-in-shop est calcul\u00e9e sur le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9, accompagn\u00e9 d\u2019un loyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l\u2019origine, le corner dans les grands magasins permettait aux enseignes de proposer de nombreuses marques sans investissement ni gestion de stock en proposant aux marques de v\u00eatements, de bijoux ou encore de parfumerie quelques m\u00e8tres carr\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charge \u00e0 la marque de recruter, former et g\u00e9rer son personnel et g\u00e9rer l\u2019am\u00e9nagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui WILFRIEDandCO vous accompagne pour vous implanter votre shop-in-shop dans les gares, les a\u00e9roports, les centres commerciaux, les hypermarch\u00e9s mais aussi les grandes enseignes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines enseignes axent leur d\u00e9veloppement sur ce concept de shop-in-shop, tel Colombus Caf\u00e9 &amp; Co, le challenger fran\u00e7ais de Starbucks, qui, au-del\u00e0 de ses points de vente coffee shop traditionnels, a d\u00e9velopp\u00e9 sa pr\u00e9sence dans les gares mais aussi chez Intermarch\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et loin de s\u2019arr\u00eater l\u00e0, on les retrouve aujourd\u2019hui chez Gemo, Leroy-Merlin, La Fnac et Castorama par exemple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, rien ne vous emp\u00eache de d\u00e9vorer un burger dans un Mythic Burger implant\u00e9 dans la Bo\u00eete \u00e0 Pizza ou encore de d\u00e9guster une glace chez Yogurt factory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur des cosm\u00e9tiques, Beauty Full Nails se d\u00e9veloppe dans les \u00e9tablissements Esthetic Center et Flormar, dans des magasins de pr\u00eat-\u00e0-porter Cache-Cache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette pratique peut \u00e9galement se rencontrer dans le cadre d\u2019enseignes partenaires appartenant \u00e0 un m\u00eame groupe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On peut ainsi trouver des shop-in-shop Go Sport dans certains magasins Casino ou encore Darty dans certaines FNAC et r\u00e9ciproquement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Fnac de Lille va ainsi offrir 600 m2 sur les 5 000 qu\u2019elle poss\u00e8de \u00e0 Darty.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Ce projet de shop-in-shop Darty au sein de la Fnac de Lille est une \u00e9tape majeure de notre projet d\u2019int\u00e9gration et en repr\u00e9sente l\u2019un des axes les plus visibles pour les clients. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les deux enseignes profiteront mutuellement de la puissance du nouvel ensemble<\/em>\u201d indique Enrique Martinez le nouveau directeur g\u00e9n\u00e9ral de Fnac Darty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines collaborations peuvent m\u00eame para\u00eetre surprenantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tels les partenariats Total avec D\u00e9cathlon, Darty ou La Grande R\u00e9cr\u00e9 install\u00e9s au sein des stations essence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab <em>En payant son plein, le voyageur a \u00e0 sa port\u00e9e, un rasoir \u00e9lectrique, un ventilateur ou encore un lecteur MP3. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quant \u00e0 ses enfants, ils pourront choisir entre un jeu de soci\u00e9t\u00e9, une peluche ou des brassards. Le but de cette op\u00e9ration est de diversifier les ventes suppl\u00e9mentaires, en ciblant partiellement les \u00e9ventuels besoins des visiteurs<\/em> \u00bb commente le responsable marketing de Total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le B to B n\u2019est pas en reste. Chez Hilti, fournisseur des professionnels du b\u00e2timent, on implante des shops in shops depuis la fin des ann\u00e9es 1990 que ce soit chez Point P ou encore la Plateforme du B\u00e2timent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab <em>Notre objectif \u00e9tait de toucher une client\u00e8le d\u2019artisans que notre force de vente a beaucoup de difficult\u00e9 \u00e0 rencontrer. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Or, cette client\u00e8le se rend presque quotidiennement dans les magasins sp\u00e9cialis\u00e9s pour s\u2019y approvisionner.<\/em> \u00bb commente Beno\u00eet H\u00e9ry, responsable commercial chez Hilti. Le shop-in-shop, analyse-t-il , \u00ab <em>permet de partir \u00e0 la rencontre d\u2019une nouvelle client\u00e8le dans des lieux o\u00f9 la marque est traditionnellement absente, tout en impliquant des frais infiniment moins importants que si l\u2019entreprise cr\u00e9ait ex nihilo une enseigne en propre<\/em>. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur internet, la pratique est \u00e9galement tr\u00e8s r\u00e9pandue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les sites e-commerce cr\u00e9ent des<strong> pages exclusivement d\u00e9di\u00e9es \u00e0 une marque<\/strong> lors d\u2019op\u00e9rations sp\u00e9ciales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, r\u00e9cemment, Gap est apparu en shop-in-shop virtuel sur le site de vente de chaussures Zalando, laissant l\u2019enseigne profiter de l\u2019audience du site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mais alors, quels sont les avantages d\u2019un shop-in-shop WILFRIEDandCO ou corner<\/strong> <strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont nombreux et pour les deux parties impliqu\u00e9es&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le commerce-h\u00f4te&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>diversifier ses produits et services en collaborant avec WILFRIEDandCO,<\/li>\n\n\n\n<li>g\u00e9n\u00e9rer un trafic suppl\u00e9mentaire li\u00e9 \u00e0 WILFRIEDandCO,<\/li>\n\n\n\n<li>tester pr\u00e9alablement les produits WILFRIEDandCO et leur rentabilit\u00e9,<\/li>\n\n\n\n<li>mesurer les risques que l\u2019on prend \u00e0 collaborer avec WILFRIEDandCO,<\/li>\n\n\n\n<li>partager les co\u00fbts li\u00e9s \u00e0 la boutique,<\/li>\n\n\n\n<li>valoriser son fonds de commerce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour WILFRIEDandCO :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gagner en visibilit\u00e9 et donc en notori\u00e9t\u00e9,<\/li>\n\n\n\n<li>se d\u00e9velopper rapidement et simplement,<\/li>\n\n\n\n<li>renforcer son maillage territorial avec des co\u00fbts moindres,<\/li>\n\n\n\n<li>profiter du flux g\u00e9n\u00e9r\u00e9 par le magasin-h\u00f4te,<\/li>\n\n\n\n<li>venir \u00e0 la rencontre d\u2019une client\u00e8le potentielle, mais ne fr\u00e9quentant pas les points de vente habituels de l\u2019enseigne,<\/li>\n\n\n\n<li>aller \u00e0 la rencontre d\u2019une nouvelle client\u00e8le dans des lieux o\u00f9 la marque est absente,<\/li>\n\n\n\n<li>tester le potentiel d\u2019un nouveau concept \u00e0 moindre co\u00fbt,<\/li>\n\n\n\n<li>v\u00e9rifier la pertinence d\u2019un d\u00e9veloppement \u00e0 l\u2019international, en limitant la prise de risque financier,<\/li>\n\n\n\n<li>accro\u00eetre son chiffre d\u2019affaires par rapport \u00e0 une offre noy\u00e9e dans les lin\u00e9aires du magasin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui WILFRIEDandCO l\u2019a bien compris. A l\u2019image du groupe FL Finance (La Bo\u00eete \u00e0 Pizza, Mythic Burger, Esthetic Center, Beauty Full Nails), qui va jusqu\u2019\u00e0 cr\u00e9er des enseignes pouvant \u00eatre int\u00e9gr\u00e9es en shop-in-shop directement au sein m\u00eame de leurs points de vente originels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Loin de phagocyter le point de vente, ces nouvelles tendances s\u2019inscrivent dans une logique de \u00ab coop\u00e9tition \u00bb o\u00f9 la boutique-h\u00f4te et l\u2019espace-boutique d\u00e9veloppent une strat\u00e9gie gagnant-gagnant. Le succ\u00e8s de l\u2019un d\u00e9pend de celui de l\u2019autre<\/em> \u00bb conclut Morgane Kerninon, cr\u00e9atrice du blog directioncentreville.com qui s\u2019int\u00e9resse aux initiatives et aux outils pour dynamiser le commerce. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9 vous, entreprenez !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rejoignez-nous pour votre projet !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er votre Espace WILFRIEDandCO.  <\/p>\n\n\n\n<div class=\"wp-block-jetpack-contact-info\">\n\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LE SHOP-IN-SHOP OU COMMENT SE FAIRE CONNAITRE \u00c0 MOINDRE CO\u00dbT En 2005 WILFRIEDandCO \u00e0 fait son lancement de CORNER SHOPINSHOP dans 23 magasins Printemps France avec le concept \u00ab Coif Bar \u00bb, Le \u00ab corner \u00bb ou \u00ab shop-in-shop \u00bb a d\u00e9montr\u00e9 son efficacit\u00e9. WILFRIEDandCO c\u00f4toyait \u00e0 quelques m\u00e8tres Masato, Jean-Francois Lazartigue, D\u00e9cleor, La Prairie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-non-classe","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er votre Espace   Corner Shop in Shop WILFRIEDandCO - WILFRIEDandCO<\/title>\n<meta name=\"description\" content=\"&quot;D\u00e9couvrez comment WILFRIEDandCO a r\u00e9volutionn\u00e9 le retail en lan\u00e7ant le concept de &#039;Coif Bar&#039; dans des shop-in-shop dans 23 magasins Printemps en France en 2005, \u00e0 Nice, \u00e0 Monaco au sein de l&#039;h\u00f4tel columbus en 2010, puis Saint-Tropez, Courchevel. 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