{"id":1968,"date":"2024-10-21T11:54:10","date_gmt":"2024-10-21T09:54:10","guid":{"rendered":"https:\/\/wilfriedandco.fr\/?p=1968"},"modified":"2025-05-06T09:42:27","modified_gmt":"2025-05-06T07:42:27","slug":"mipcom-junior-2024-un-week-end-de-creativite-et-dinnovations-dediees-aux-contenus-jeunesse","status":"publish","type":"post","link":"https:\/\/wilfriedandco.fr\/index.php\/2024\/10\/21\/mipcom-junior-2024-un-week-end-de-creativite-et-dinnovations-dediees-aux-contenus-jeunesse\/","title":{"rendered":"MIPCOM Junior 2024 : Un Week-end de Cr\u00e9ativit\u00e9 et d’Innovations D\u00e9di\u00e9es aux Contenus Jeunesse"},"content":{"rendered":"\n

Par Wilfried Nicault, Fashion Art Perfumes Magazine<\/p>\n\n\n\n

MIPCOM Junior 2024<\/a> : Un Week-end de Cr\u00e9ativit\u00e9 et d’Innovations D\u00e9di\u00e9es aux Contenus Jeunesse<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Cannes, 20 octobre 2024<\/strong> – Au c\u0153ur de la Croisette, le MIPCOM Junior 2024 bat son plein avec une journ\u00e9e marqu\u00e9e par des discussions cr\u00e9atives, des comp\u00e9titions passionnantes et des perspectives inspirantes sur l’avenir des contenus pour enfants. Parmi les \u00e9v\u00e9nements phares du jour, le cocktail exclusif au Majestic pour le lancement de Miss Bellyfoo<\/em> a su attirer l’attention de l’industrie avec \u00e9clat et prestige.<\/p>\n\n\n\n

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Wilfried Nicault, une premi\u00e8re au MIPJUNIOR 2024 avec Juliette Dubois r\u00e9dactrice en Chef du Magazine Fashion Art Perfumes <\/a><\/figcaption><\/figure>\n\n\n\n

D\u00e8s 14h45, l’auditorium du Grand Th\u00e9\u00e2tre a r\u00e9sonn\u00e9 sous les pitchs des cinq finalistes du Terrain MIPJUNIOR \u2013 Pr\u00e9scolaire<\/em> , une comp\u00e9tition prise qui rassemble les projets les plus prometteurs en mati\u00e8re de contenus jeunesse. Ce concours, v\u00e9ritable tremplin pour les cr\u00e9ateurs et producteurs, avec l’accent sur l’innovation et l’extension multi-plateformes, un crit\u00e8re essentiel pour s\u00e9duire les d\u00e9cideurs du secteur. Les attentes \u00e9taient \u00e9lev\u00e9es, et chaque finaliste a apport\u00e9 son lot d’originalit\u00e9, avec des propositions centr\u00e9es sur l’engagement des enfants \u00e0 travers des r\u00e9cits immersifs et des personnages captivants.<\/p>\n\n\n\n

Plus t\u00f4t dans la journ\u00e9e, \u00e0 11h15, Josh Silverman, directeur de la franchise Mattel, a pris la parole lors d’un discours d’ouverture en compagnie d’Anna Curagati, r\u00e9dactrice en chef de World Screen<\/em> . Ensemble, ils ont explor\u00e9 l’approche de Mattel en mati\u00e8re de jeu et d’engagement, notamment la mani\u00e8re dont les jouets et les franchises continuent de transcender les g\u00e9n\u00e9rations et de s’adapter aux nouvelles r\u00e9alit\u00e9s num\u00e9riques. Leur pr\u00e9sentation a capt\u00e9 l’audience par des exemples concrets de strat\u00e9gies de jeux immersifs qui r\u00e9ussissent \u00e0 capter l’attention des enfants dans un monde satur\u00e9 de contenus.<\/p>\n\n\n\n

Le MIPCOM Junior ne s’est pas content\u00e9 de discuter de jouets. \u00c0 16h15, une table ronde intitul\u00e9e Donner vie \u00e0 la vision cr\u00e9ative<\/em> a explor\u00e9 les d\u00e9fis de la propri\u00e9t\u00e9 intellectuelle dans l’industrie des enfants. Les pan\u00e9listes ont partag\u00e9 des r\u00e9cits fascinants sur l’importance de l’authenticit\u00e9 dans les r\u00e9cits destin\u00e9s aux jeunes publics et sur la mani\u00e8re dont les studios peuvent int\u00e9grer la propri\u00e9t\u00e9 intellectuelle dans les mondes des jeux et des jouets tout en gardant une relation fluide avec les enfants et leurs familles.<\/p>\n\n\n\n

L’un des moments les plus attendus a \u00e9t\u00e9 la session Trouver, engager et fid\u00e9liser les fans<\/em> , qui s’est tenue \u00e0 17h15. Quatre experts de l’industrie ont r\u00e9v\u00e9l\u00e9 les tendances cl\u00e9s fa\u00e7onnant la consommation des marques par les enfants, apportant des conseils pratiques pour les cr\u00e9ateurs qui cherchent \u00e0 percer dans un march\u00e9 en constante \u00e9volution. Les notions d’interactivit\u00e9, de diversit\u00e9 et de narrations enrichissantes ont pris une place centrale, promettant de red\u00e9finir les normes pour la d\u00e9cennie \u00e0 venir.<\/p>\n\n\n\n

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Chris Djuritschek ceo FOO et Serkan Semiz Founder VFX istanbul
https:\/\/foo-entertainment.ch\/<\/a><\/figcaption><\/figure>\n\n\n\n

Enfin, la journ\u00e9e s’est conclue avec un cocktail glamour au Majestic, o\u00f9 l’industrie a c\u00e9l\u00e9br\u00e9 le lancement tr\u00e8s attendu de Miss Bellyfoo<\/em> , une nouvelle s\u00e9rie d’animation promettant d’allier magie, aventure, et valeurs \u00e9ducatives. Ce lancement a fait sensation aupr\u00e8s des invit\u00e9s, qui ont salu\u00e9 l’originalit\u00e9 du concept et la qualit\u00e9 de la production.<\/p>\n\n\n\n

\"\"
Juliette Dubois avec Chris Djuritschek ceo \/ FOO <\/a><\/figcaption><\/figure>\n\n\n\n

Ce MIPCOM Junior 2024 ne laisse aucun doute : l’industrie des contenus pour enfants est plus dynamique et inventive que jamais, pr\u00eate \u00e0 conqu\u00e9rir de nouveaux horizons tout en s’adaptant aux tendances num\u00e9riques et aux attentes des jeunes g\u00e9n\u00e9rations. Les conversations de cette journ\u00e9e placent la barre tr\u00e8s haut, promettant une \u00e9volution passionnante des productions jeunesse pour les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Titre de l’article<\/strong> : MIPCOM Junior 2024 : Innovations Jeunesse et Lancement de Miss Bellyfoo au Majestic<\/em><\/p>\n\n\n\n

Nom du journal<\/strong> : Fashion Art Perfumes Magazine<\/a><\/em> <\/p>\n\n\n\n

Date de publication<\/strong> : 20 octobre 2024<\/p>\n\n\n\n

Auteur de l’article<\/strong> : Wilfried Nicault<\/a><\/p>\n\n\n\n

Page ou URL<\/strong> : https:\/\/wilfriedandco.fr\/index.php\/2024\/10\/21\/mipcom-junior-2024-un-week-end-de-creativite-et-dinnovations-dediees-aux-contenus-jeunesse\/<\/a><\/p>\n\n\n\n

R\u00e9sum\u00e9 ou extrait<\/strong> : L’article explore les temps forts du MIPCOM Junior 2024, y compris le lancement de la s\u00e9rie Miss Bellifoo<\/em> lors d’un cocktail exclusif au Majestic. Il couvre des sujets tels que l’innovation dans les contenus jeunesse, les discussions de Mattel sur l’engagement des enfants \u00e0 travers le jeu, et des tendances \u00e9mergentes pour captiver les jeunes publics.<\/p>\n\n\n\n

Mots-cl\u00e9s<\/strong> : MIPCOM Junior 2024, contenus jeunesse, Miss Bellyfoo, Mattel, innovation, propri\u00e9t\u00e9 intellectuelle, Cannes, corner shop-in-shop WILFRIEDandCO<\/p>\n","protected":false},"excerpt":{"rendered":"

Par Wilfried Nicault, Fashion Art Perfumes Magazine MIPCOM Junior 2024 : Un Week-end de Cr\u00e9ativit\u00e9 et d’Innovations D\u00e9di\u00e9es aux Contenus Jeunesse Cannes, 20 octobre 2024 – Au c\u0153ur de la Croisette, le MIPCOM Junior 2024 bat son plein avec une journ\u00e9e marqu\u00e9e par des discussions cr\u00e9atives, des comp\u00e9titions passionnantes et des perspectives inspirantes sur l’avenir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1968","post","type-post","status-publish","format-standard","hentry","category-non-classe","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"\nMIPCOM Junior 2024 : Un Week-end de Cr\u00e9ativit\u00e9 et d'Innovations D\u00e9di\u00e9es aux Contenus Jeunesse - 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